Home Home Search Search Contact Contact Us
ImtiazTips
Articles, Tutorials, and Content for your Website.
 
 
 
 

PPC -( Pay Per Click)

Online business never been greater then now and its been growing very fast. We all know only medium generating online traffic is search engines and popular web portals/directories. Normally customers use search engines to locate information / product they are looking.

To take advantage of this web market you have to rank high on the relevant keywords in major search engines for this there two way doing first a traditional method of SEO but here you need to be very patient and initially you need to invest without any return.

 

Here comes PPC (Pay Per click ) all major search engines now give PPC listings . In this search engine will provide prime position but you need o pay a certain amount per click on this position visitor directed to your site.

PPC ( Pay Per Click ) Management

To create a successful PPC campaign you need to create multiple ads appear which appear on your targeted keywords search results and these sort of PPC campaign you need to create on various popular search engines like Google, overture etc.

In over PPC Campaign management services we strategically create these campaigns after proper ground work. The ground work include preparing a lists of most relevant key words, organizing these key words into easily manageable groups, creating proper ads for each keyword group, analyzing current bids and preparing right budget for per keyword group. After create a campaign our job for campaign is not over but continues with monitoring on the keywords result, reorganizing budget for these keywords and Check ROI of whole campaign.

Following things been taken care in our PPC (Pay-Per-Click) advertising:

Proper selection of search key phrases
we find key phrases which come into majority serious visitors mind while they are searching website from your stream of business. We try our best to avoid visitor who just looking for information and not ready to do business (when they click on your ad). This become very important because you are paying for per click on your ad.

Tacking changing market trends
While broad searching terms tend to be used consistently over a long time; more specific phrases which are more productive tend to be more unstable. In our PPC (Pay Per Click management) management we the vigilant observe changing market trends and specifically mould over search engine campaign accordingly.

Landing time web page
We optimize your web design for capture the visitor attention almost immediately, with easily traceable targeted, relevant content that will generate sales for your business because when users click your placed ad and are directed to your site, what is the first thing they see? The rule of thumb for web commerce is that most users decide to leave or explore a website within 4 to 5 seconds of encountering it. So well optimized website for delivering the right content in minimum time can only generate business


Resources Cited

Literature:

MarketingSherpa’s Landing Page Handbook

Yahoo! Advertiser Workbook: (free)

Google’s Maximum Effect Guide (free)

Google Advertising Professional Program

Google AdWords Support Center

Google AdWords Blog

Google’s learning center

Software:
Customer Tracking & Bid Management

ClickTracks - log file analyzer...awesome

Google Analytics – free analytics software, but if you send it you are sending your traffic and conversion information to Google

Index Tools – web based tracking software

WebSideStory

ConversionRuler pay per click tracking

Extreme Tracking - free tracking software

SiteMeter - free tracking software




stats

Hosted by T35 Free Web Hosting. Womens Sunglasses - Online Casino - Drug Alcohol Rehab - Online Programs - Cheap Domain - Prada Sneakers - Webmaster Forum